Microtargeting for Advocacy

by Ann Dermody // May 05, 2018 Digital

Could microtargeting be the sharpest tool in your advocacy kit?

The 2016 presidential election used it to great effect, but demographic and geographical targeting is still a relatively new and unused tool in most practitioners’ advocacy toolkits.

That’s starting to change – especially when it comes to state- and local-level campaigns.

In this webinar, we’ll share examples from organizations that have used digital advertising and microtargeting effectively, so that you can learn how to apply the same techniques within your own advocacy program.