Building An Advocacy Content Calendar

by Ann Dermody // Nov 15, 2016 Communications
If you work in government relations, getting attention for your issues and building up an authoritative voice in your industry can be a challenge amidst all the competing noise and chatter.
One of the best ways of doing it is through sustained, authentic and authoritative content that gets dispersed through multiple channels. But to do it you need to switch your government relations hat for your marketing one, and put yourself in your readers’, viewers’ and ultimately advocates’ shoes. And you need a strategic plan – otherwise known as the content calendar.

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