It’s the million dollar question:
HOW DO YOU GET PEOPLE TO TAKE ACTION FOR YOU?
Or, to put it more bluntly, how do you persuade them to do what you want?
Well, ask any government relations, association, or nonprofit professional whose job it is to get their grassroots making lots of noise, and you’ll probably get this answer: “It’s not easy.”
That’s the bad news.
The good news is, it’s far from impossible with a bit of imagination and know-how.
From an anti-handgun initiative to election campaigns, you’re about to find 19 examples of strategies for mobilizing and engaging advocates with interesting and innovative tactics.
They’ve already worked for these very varied organizations, and just might for yours, too!
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